How to publish your Podcast on YouTube and YouTube Music



Did you know, that YouTube now offers a dedicated Podcast Tab on the Channel page and promotes Podcasts for free? Do you want to learn how to get this boost for your Podcast? Then this article is for you!

Podcasts is one of the major content formats, that the tech giants (Apple, Google, Facebook, ...) are fighting over. They want to get the most users to their own podcast-platform. You, as a Podcaster, can benefit from this fight, as they are all trying to get you to their platform, by offering you free promotion.

Google is leveraging YouTube for this, offering a dedicated Podcast Tab on the Channel page and also Promoting the Podcasts for free. You can't miss out on this growth opportunity!

This article will guide you through how to reuse your existing YouTube videos and mark them as Podcasts.

Creating Your Podcast on YouTube Studio

We assume you already have a YouTube Channel for this guide. If not, checkout this Guide.

Here’s your quick-start guide to get the YouTube Podcast tab:

  • Log into YouTube Studio
  • Click on "Content"-Tab on the left side of the screen
    Content Menu
  • Head to "Playlists" YouTube reuses the concept of a playlist for its Podcast Feature. You need to create a playlist which contains all the videos you want to have in your YouTube Podcast.
    Playlists Menu
  • Convert a YouTube Playlist to a Podcast:
    • Locate the playlist you wish to transform into your podcast.
      Three dot menmu
    • Click the three dots
    • Select "Set As Podcast."
      Set as Podcast
  • Fill in the Podcast Details Now fill in your Podcast Title Description and Cover (must be squared). This is what your listeners will see when they search for your podcast on YouTube.
    Fill in Podcast details

Free promotion: Why YouTube is great for Podcasters

Here’s what you get for free when your podcast appears on YouTube and YouTube Music:

  • Inclusion in YouTube Music: Your podcast isn't just on YouTube; it’s also available (and promoted) on YouTube Music.

  • Podcast Badges: Podcast badges on Watch and Playlist pages signal your status as a podcast creator, making your podcast instantly recognizable.

  • Spotlight on youtube.com/podcasts: Get discovered. The spotlight on YouTube's dedicated podcast space nudges new listeners your way.

  • Official Search Cards: Become the answer to listeners' queries. Search Cards make sure you’re not just found; you're featured.

  • Discoverability & Recommendations: YouTube boosts your discoverability, connecting you with an audience that’s already tuned in to similar interests.

  • Enhanced Search Abilities: Your podcast won’t just exist; it’s enhanced by improved search capabilities, helping listeners land right on your episodes.

Important Caveats:

  • Content Rights: YouTube champions original content. Don’t copy other content. Create your own!

  • Shorts Exclusion: Shorts are another massive lever for your YouTube growth, but they won’t be featured in YouTube Music. Keep them out of the Podcast playlist.

  • Geographical Availability: The dedicated podcast page at youtube.com/podcasts is a US-exclusive spot for now. Podcasts in the YouTube Music app are available in most countries on the globe.

If you have any questions or need personalized insights into getting the full potential out of your YouTube's channel, 10levelup is here to help. Just drop us a line, and we'll grow your podcast together!

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