What is the best video format for Social Media Content?



In today's digital landscape, creating compelling video content is a cornerstone of successful social media marketing. However, understanding the optimal video formats for different platforms is crucial to effectively engage diverse audiences. Here's an in-depth guide to tailor your video content for maximum impact across various social media platforms.


With 9:16 formats you can reach a wider audience with the same video. 9:16 is compatible with YouTube Shorts, TikTok and Instagram Reels. 10LevelUp clips and re-frames your existing videos automatically to fit for all of your social media content.

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Platform comparison

TikTok TikTok

Target Audience: Predominantly younger demographics, Gen Z and Millennials seeking entertaining, bite-sized content. Quick, attention-grabbing videos thrive on TikTok's platform. Repurpose your content into shorter, engaging vertical videos to captivate your audience's attention.

  • Optimal Format: Vertical (9:16 aspect ratio)
  • Ideal Video Resolution: 1080 x 1920 pixels is the minimum recommended. TikTok allows file sizes up to 500 MB in the browser

TikTok Aspect Ratios

YouTube YouTube Shorts

Target Audience: Wide-ranging, but predominantly younger users fond of easily consumable, visually appealing content. Convert your existing content into vertical shorts. Keep it concise, catchy, and optimized for mobile viewing to engage your audience on YouTube Shorts. YouTube is currently heavily promoting the usage of shorts and makes it easy for new creators to gain an audience.

  • Optimal Format: Vertical (9:16 aspect ratio)
  • Ideal Video Resolution: 1080 x 1920 pixels

Youtube Shorts Aspect Ratios

Instagram Instagram

Target Audience: Diverse user base, with a focus on visual storytelling, lifestyle content, and brand engagement. Experiment with square and vertical formats for feed posts. For Stories and Reels, vertical videos tend to perform exceptionally well and attract higher engagement.

  • Feed Videos: Square or Vertical (1:1 or 4:5 aspect ratio)
  • Stories & Reels: Vertical (9:16 aspect ratio)
  • Ideal Video Resolution for Feed Videos:
    • Square: 1080 x 1080 pixels
    • Vertical: 1080 x 1350 pixels
  • Ideal Video Resolution for Stories & Reels: 1080 x 1920 pixels

Instagram Aspect Ratios

Facebook Facebook

Target Audience: Diverse age groups, with a significant number of users seeking informative, entertaining content. Facebook supports multiple formats, but square videos often generate higher engagement. Experiment with square and landscape formats for your feed.

  • Feed Videos: Landscape or Square (16:9 or 1:1 aspect ratio)
  • Ideal Video Resolution:
    • Landscape: 1920 x 1080 pixels
    • Square: 1080 x 1080 pixels

Facebook Aspect Ratios

X X (formerly Twitter)

Target Audience: A mix of individuals, businesses, and influencers interested in quick, concise updates and engaging content. While Twitter allows various formats, landscape videos fit best within the feed and effectively grab user attention.

  • Optimal Format: Landscape (16:9 aspect ratio)
  • Ideal Video Resolution: 1280 x 720 pixels

X/Twitter Aspect Ratios

LinkedIn LinkedIn

Target Audience: Professionals, businesses, and industry leaders seeking informative, professional content. Present professional content in a landscape format, aligning well with LinkedIn's audience and platform aesthetics.

  • Optimal Format: Landscape (16:9 aspect ratio)
  • Ideal Video Resolution: 1920 x 1080 pixels

LinkedIn Aspect Ratios


PlatformAspect RatiosRecommended minimum Resolutions
TikTok TikTok9:161080 x 1920
YouTube YouTube Shorts9:161080 x 1920
Instagram Instagram9:16
1080 x 1920
1080 x 1080
1080 x 1350
Facebook Facebook16:9
1920 x 1080
1080 x 1080
X X (formerly Twitter)16:91280 x 720
LinkedIn LinkedIn16:91920 x 1080

Adapting your content to these preferred formats for each platform is essential for maximizing your reach and engagement among diverse audiences.

Remember, beyond adapting the format, creating content that resonates with each platform's unique audience is key to success.


In conclusion, the 9:16 aspect ratio emerges as the optimal format for various social media platforms, allowing you to reach wider audiences and enhance engagement. By creating videos in this format, you enable cross-posting on multiple platforms effortlessly, expanding your content's visibility and impact.

At 10LevelUp, we understand the importance of seamless content adaptation. Our best-in-class auto-editing tool simplifies the process, empowering you to effortlessly convert your 16:9 videos into multiple formats, maximizing your reach across social media platforms.

Stay ahead of the curve and elevate your social media presence with optimized video content by 10LevelUp!

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Best regards,
The 10LevelUp Team

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